Harvard Business Professor Clayton Christensen, author of one of the most provocative and important business books of all time, ‘THE INNOVATOR’S DILEMMA’ is coming to Australia to deliver one-off seminars in Sydney and Melbourne for business leaders.
Ever heard the terms disruptive innovation or disruptive technology?
He coined the phrases.
Christensen is the world’s foremost authority on innovation strategy and growth. His development of Disruptive Innovation theory has defined 21st His work profoundly influenced Apple co-founder STEVE JOBS, Business Magnate MICHAEL BLOOMBERG and Intel CEO, ANDY GROVE – some of the greatest business leaders of our time.
Christensen revolutionised conventional thinking on traditional business models when
he wrote ‘The Innovators Dilemma’ based on a radical idea that great companies fail
precisely because they do everything right.
The puzzle that I was trying to understand was that most companies which are widely
regarded as unassailable, are to be found, a decade or two later, in the middle of the pack
or at the bottom of the heap…. how was it that even the smartest people find success so
hard to sustain? I reached the strangest conclusion is that there truly is an innovator’s
dilemma. ‘Doing the right thing’ will kill you.
Industries all cycle through three types of innovation ‘Disruptive’, ‘Sustained’ and ‘Efficiency’ innovations. These have long driven our economy.
However, for too long now, industries have been focused on the cost cutting ‘efficiency’ innovations to the detriment of disruptive innovations, which are the lifeblood of a growth economy.
“Truly disruptive innovation — the kind that creates new markets, opens up new ways of looking at problems, and greatly expands wealth — is in short supply, and that is what is dragging the current economy. There isn’t enough innovation because business leaders and managers have become too focused on short-term gains.” Clayton Christensen
Professor Christensen states we are focusing on the wrong metrics.
“Our universities are training entrepreneurs—and investors—to focus on fast and efficient return on capital investment. Efficiency innovations provide return on investment in 12-18 months. Empowering (or Disruptive) innovations take 5-10 years to yield a return. We have ample capital—oceans of capital—that is being reinvested into efficiency innovation. As long as this continues to happen, we will continue to experience the tremendous chasm between capital investment and the creation of meaningful numbers of new jobs and especially of highly specialized jobs.”
Clayton Christensen, Forbes
Given the wealth of knowledge that Professor Christensen brings to this area, and with
innovation being a key driver for both government and business, we strongly suggest
you put the date of his visit in your calendar now.
Clayton Christensen, November 6, Sydney and November 7, Melbourne
Book at: www.businessinfluentials.com