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THE STORY OF LONELY PLANET

THE STORY OF LONELY PLANET

In late September I had the pleasure of sitting down with one of Melbourne's greatest business success stories - Lonely Planet.

Co-founder Tony Wheeler gave us incredible insight into a business that seemed destined to become something special even in its early days. I say 'destined' because people would literally walk through his door asking to write the next series of travel guides for him.

Travel the world and make millions of dollars - sound like fun?

While Tony still has the travel bug he is now focused on giving back through the Planet Wheeler Foundation funding several projects around the world with the focus on education, health, children, disability, water and sanitation.

That is what made this story even more special to me...enjoy!